Marketing theory : foundations, controversy, strategy, resource-advantage theory /

Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.

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Bibliographic Details
Main Author: Hunt, Shelby D. (Author)
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2010]
Subjects:
Marketing.
Marketing research
Description
Physical Description:xvii, 490 pages : illustrations ; 27 cm
Bibliography:Includes bibliographical references and index.
ISBN:0765623633
9780765623638
Availability

City Campus

  • Call Number:
    658.8001 HUN
    Copy
    On loan - Due: 21/06/2024
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