Relationship marketing and customer relationship management /

Relationship marketing and customer relationship management / editors, Annekie Brink, Adele Berndt.

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Bibliographic Details
Other Authors: Brink, A. (Annekie) (Editor), Berndt, A. (Adele), 1966- (Editor)
Format: Book
Language:English
Published: Lansdowne, South Africa : Juta, 2008.
Subjects:
Relationship marketing
Relationship marketing > South Africa
Customer relations > Management
Customer relations > Management > South Africa
Description
Physical Description:216 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0702177393
9780702177392
Availability

City Campus

  • Call Number:
    658.812 REL
    Copy
    Available - City Campus Main Collection
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