Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.
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| Other Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Routledge,
2010.
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| Series: | Routledge international studies in business history ;
19. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Physical Description: | 1 online resource (xv, 248 pages) : illustrations. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0203861981 9780203861981 |