Mobilized marketing and the consumer : technological developments and challenges / by Gonca Telli Yamamoto.
"In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world.Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technolog...
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
c2010.
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| Online Access: | IGI Global e-Book Collection |
| Summary: | "In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world.Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies."--Publisher's website. |
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| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1282471376 1605669172 9781282471375 9781605669175 (Internet) 9781605669175 |