International marketing / Masaaki Kotabe [and others].
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld. :
John Wiley and Sons Australia,
2011.
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| Edition: | 3rd Asia-Pacific edition. |
| Subjects: |
| Summary: | This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. |
|---|---|
| Item Description: | Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen. |
| Physical Description: | xv, 672 pages : illustrations, maps ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1742166032 9781742166032 |