Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper Perennial,
2010.
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| Edition: | First Harper Perennial edition. |
| Subjects: |
| Summary: | An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. |
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| Item Description: | "Revised and expanded edition"--T.p. |
| Physical Description: | xxii, 349 pages : illustrations ; 21 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0061353248 9780061353246 |