Strategic sport marketing / David Shilbury [and others].
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Crows Nest, N.S.W. :
Allen & Unwin,
2009.
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| Edition: | Third edition. |
| Series: | Sport management series.
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| Subjects: |
| Summary: | A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals. |
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| Item Description: | Previous ed.: 2003. |
| Physical Description: | xvi, 367 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages 342-356) and index. |
| ISBN: | 174175626X 9781741756265 |