Marketing management / Russell S. Winer, Ravi Dhar.
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. ; Harlow :
Pearson Education,
[2011]
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Edition: | Fourth edition, International edition. |
Subjects: |
Item Description: | Previous ed.: 2007. |
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Physical Description: | xxi, 506 pages : colour illustrations ; 28 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0130387924 9780130387929 |