Basic marketing research : using Microsoft Excel data analysis /

Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

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Bibliographic Details
Main Authors: Burns, Alvin C. (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2012]
Edition:Third edition.
Subjects:
Microsoft Excel (Computer file)
Marketing research.
Description
Physical Description:xxii, 391 pages : colour illustrations ; 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:0135078229
9780135078228
Availability

City Campus

  • Call Number:
    658.830285554 BUR
    Copy
    Available - City Campus Main Collection

South Campus

  • Call Number:
    658.830285554 BUR
    Copy
    Available - South Campus Main Collection
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