A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
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| Other Authors: | , |
| Format: | Ebook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
[2007]
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| Online Access: | Click here to view this book |
| Item Description: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| Physical Description: | 1 online resource (xliii, 351 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470725214 9780470725214 |