Marketing management / S.A. Sherlekar, E. Gordon.
"The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles"--EBL.
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2010.
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| Edition: | Revised edition. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | "The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles"--EBL. |
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| Physical Description: | 1 online resource (223 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9350431793 9789350431795 |