Elements of business environment / Francis Cherunilam.
"Business decisions and strategies are influenced by a number of external factors, generally referred to as Business Environment. The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2010.
|
| Edition: | Revised edition. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | "Business decisions and strategies are influenced by a number of external factors, generally referred to as Business Environment. The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors etc., have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the busienss should be organised, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book provides a brief account of some of the important environmental factors"--EBL. |
|---|---|
| Physical Description: | 1 online resource (136 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9350432366 9789350432365 |