The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker and Andy Smith; with Carlye Adler.

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Bibliographic Details
Main Authors: Aaker, Jennifer Lynn (Author), Adler, Carlye (Author)
Corporate Author: ProQuest (Firm)
Other Authors: Smith, Andy, 1968-
Format: Ebook
Language:English
Published: San Francisco : Jossey-Bass, 2010.
Subjects:
Internet marketing > Political aspects
Social media > Political aspects
Internet > Social aspects.
Social entrepreneurship
Social responsibility of business.
Social change.
Online Access:Click here to view this book
Description
Item Description:Includes index.
Physical Description:1 online resource (xxv, 211 pages)
ISBN:0470885599
9780470885598
Availability

Online

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