How to win campaigns : communications for change /

How to win campaigns : communications for change / Chris Rose.

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Bibliographic Details
Main Author: Rose, Chris, 1956- (Author)
Format: Ebook
Language:English
Published: London ; Washington, DC : Earthscan, [2010]
Edition:Second edition.
Subjects:
Social action
Communication in social action
Social marketing.
Persuasion (Psychology)
Publicity.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (ix, 381 pages) : illustrations
Bibliography:Includes bibliographical references (pages 331-358) and index.
ISBN:1849776628
9781849776622
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Online

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