The objects of affection : semiotics and consumer culture / Arthur Asa Berger.
'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always s...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2010.
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| Series: | Semiotics and popular culture.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | 'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher. |
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| Physical Description: | 1 online resource (xiii, 198 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 023010990X 9780230109902 |