The objects of affection : semiotics and consumer culture / Arthur Asa Berger.
'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always s...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2010.
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| Series: | Semiotics and popular culture.
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| Subjects: | |
| Online Access: | Click here to view this book |
Table of Contents:
- pt. 1. Semiotic theory
- pt. 2. Semiotic applications.