Data mining techniques in CRM : inside customer segmentation /

Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos.

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Bibliographic Details
Main Authors: Tsiptsis, Konstantinos (Author), Chorianopoulos, Antonios (Author)
Corporate Author: ProQuest (Firm)
Format: Ebook
Language:English
Published: Chichester : Wiley, [2009]
Subjects:
Data mining.
Customer relations > Management > Data processing
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xi, 357 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0470685824
9780470685822
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Online

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