The psychology of marketing : cross-cultural perspectives / Gerhard Raab [and others].
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
Burlington, VT :
Gower,
2010.
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Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (xviii, 393 pages) : illustrations |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0566089041 9780566089046 |