Freud on Madison Avenue : motivation research and subliminal advertising in America /

Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

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Bibliographic Details
Main Author: Samuel, Lawrence R. (Author)
Format: Book
Language:English
Published: Philadelphia : University of Pennsylvania Press, [2010]
Subjects:
Motivation research (Marketing) > United States > History
Subliminal advertising > United States > History
Consumer behavior > United States > History
Description
Physical Description:218 pages ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0812242513
9780812242515
Availability

City Campus

  • Call Number:
    659.1019 SAM
    Copy
    Available - City Campus Main Collection
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