The handbook of media audiences / [edited by] Virginia Nightingale.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester ; Malden, Mass. :
Wiley-Blackwell,
2011.
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| Series: | Global handbooks in media and communication research.
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| Subjects: |
| Summary: | "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- |
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| Physical Description: | xiii, 540 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1405184183 9781405184182 |