Strategic brand management /

Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.

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Bibliographic Details
Main Authors: Elliott, Richard H., Percy, Larry (Author), Pervan, Simon (Author)
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, [2011]
Edition:Second edition.
Subjects:
Product management
Strategic planning.
Description
Physical Description:xv, 303 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages 283-284) and index.
ISBN:019956521X
9780199565214
Availability

City Campus

  • Call Number:
    658.827 ELL
    Copy
    Available - City Campus Main Collection
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