The management and marketing of services /

The management and marketing of services / Peter Mudie and Angela Cottam.

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Bibliographic Details
Main Authors: Mudie, Peter (Author), Cottam, Angela (Author)
Corporate Author: ProQuest (Firm)
Format: Ebook
Language:English
Published: Oxford ; Boston : Butterworth Heinemann, 1999.
Edition:Second edition.
Subjects:
Service industries > Management.
Service industries > Marketing
Online Access:Click here to view this book
Description
Physical Description:1 online resource (x, 306 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0080938698
9780080938691
Availability

Online

Click here to view this book
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