Relationship marketing : exploring relational strategies in marketing /

Relationship marketing : exploring relational strategies in marketing / John Egan.

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Bibliographic Details
Main Author: Egan, John, 1952- (Author)
Format: Book
Language:English
Published: Harlow ; New York : Financial Times, Prentice Hall, 2011.
Edition:Fourth edition.
Subjects:
Relationship marketing
Description
Physical Description:xxii, 300 pages : colour illustrations ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0273737783
9780273737780
Availability

City Campus

  • Call Number:
    658.812 EGA
    Copy
    Available - City Campus Main Collection
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