Black social dance in television advertising : an analytical history / Carla Stalling Huntington.
"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Jefferson, N.C. :
McFarland & Co.,
2011.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher. |
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| Physical Description: | 1 online resource (ix, 190 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0786486953 9780786486953 |