Marketing : real people, real choices / Solomon [and others].
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Auckland, N.Z. :
Pearson,
2012.
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| Edition: | Second edition. |
| Subjects: |
| Item Description: | Previous ed.: 2009. Written by Michael R. Solomon and others. "Authorised adaptation from the United States edition, entitled Marketing : Real People, Real Choices, 5th edition, ISBN 01332299208 by Solomon, Michael, Marshall, Greg, Stuart, Elnora, published by Pearson Education, Inc, publishing as Prentice Hall, copyright 2007"--T.p. verso. |
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| Physical Description: | xxiii, 569 pages : colour illustrations ; 28 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1442552727 9781442552722 |