The social media MBA : your competitive edge in social media strategy development and delivery /

The social media MBA : your competitive edge in social media strategy development and delivery / Christer Holloman ; co-authors, Eb Adeyeri [and others].

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Bibliographic Details
Main Author: Holloman, Christer (Author)
Other Authors: Adeyeri, Eb
Format: Ebook
Language:English
Published: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2012.
Subjects:
Information technology > Management.
Social media.
Customer relations
Internet marketing
Branding (Marketing)
Online Access:Click here to view this book
Description
Physical Description:1 online resource (x, 265 pages)
Bibliography:Includes bibliographical references and index.
ISBN:1119967228
9781119967224
Availability

Online

Click here to view this book
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