Marketing semiotics : signs, strategies, and brand value / Laura R.
Saved in:
Main Author: | |
---|---|
Format: | Ebook |
Language: | English |
Published: |
Oxford ; New York :
Oxford University Press,
2012.
|
Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (xii, 218 pages) : illustrations |
---|---|
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0191617865 9780191617867 |