Ambush marketing and brand protection : law and practice / Phillip Johnson.
"The only book focussed specifically on the laws to control ambush marketing, this work provides detailed treatment of both the traditional intellectual property rights interfered with (such as trademarks, copyright and designs) and also event-specific legislation such as that for the Olympics....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York, NY :
Oxford University Press,
[2011]
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| Edition: | Second edition. |
| Subjects: |
| Summary: | "The only book focussed specifically on the laws to control ambush marketing, this work provides detailed treatment of both the traditional intellectual property rights interfered with (such as trademarks, copyright and designs) and also event-specific legislation such as that for the Olympics. Recent developments both in the UK and jurisdictions outside the UK are given in-depth coverage. "--Publisher's website. |
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| Physical Description: | lix, 459 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0199696454 9780199696451 |