Positioning the brand : an inside-out approach /

Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

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Bibliographic Details
Main Authors: Riezebos, H. J., 1960- (Author), Grinten, Jaap van der (Author)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2011.
Subjects:
Product management
Brand name products
Branding (Marketing)
Description
Physical Description:vi, 191 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references (pages 177-180) and index.
ISBN:0415665183
9780415665186
0415665191
9780415665193
Availability

City Campus

  • Call Number:
    658.827 RIE
    Copy
    Available - City Campus Main Collection
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