Doing business digitally : eight steps to online success / Godfrey Parkin.
The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities...
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| Format: | Ebook |
| Language: | English |
| Published: |
Cape Town :
Zebra Press,
2008.
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| Online Access: | Click here to view this book |
| Summary: | The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change. Doing Business Digitally: demonstrates the increasing power of the internet as a driver of business strategy; demystifies the essential elements of internet marketing; provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand a. |
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| Physical Description: | 1 online resource (266 pages) : illustrations |
| ISBN: | 1770222308 9781770222304 |