Introduction to marketing : theory and practice / Adrian Palmer.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Oxford :
Oxford University Press,
2012.
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Edition: | Third edition. |
Subjects: |
Physical Description: | xxxi, 542 pages ; 25 cm |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0199602131 9780199602131 |