Marketing management.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cape Town, South Africa :
Juta,
2006.
|
| Edition: | 5th ed. / |
| Subjects: |
| Item Description: | Previous ed.: by J. W. Strydom (editor) ; A. van der Walt ... [et al.]. |
|---|---|
| Physical Description: | iv, 614 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0702171883 (pbk.) 9780702171888 (pbk.) |