Cognitive biases in the capital investment context : theoretical considerations and empirical experiments on violations of normative rationality / Sebastian Serfas ; with a foreword by Uwe Götze.
"In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
[2011]
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| Series: | Gabler research.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects."--Publisher's website. |
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| Physical Description: | 1 online resource (x, 255 pages). |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3834926434 9783834926432 3834964859 9783834964854 |