Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE Publications,
[2011]
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| Edition: | Fourth edition. |
| Subjects: |
| Item Description: | Prevised edition entered under: Kotler, Philip. |
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| Physical Description: | xi, 502 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1412981492 9781412981491 |