Data mining techniques : for marketing, sales, and customer relationship management /

Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.

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Bibliographic Details
Main Authors: Linoff, Gordon S. (Author), Berry, Micahel J. A. (Author)
Format: Ebook
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Edition:Third edition.
Subjects:
Data mining.
Marketing > Data processing
Business > Data processing.
Online Access:Click here to view this book
Description
Item Description:Berry's name appears first on the 2nd ed.
Includes index.
Physical Description:1 online resource (xl, 847 pages) : illustrations
ISBN:111808750X
9781118087503
Availability

Online

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