The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
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Corporate Author: | |
Format: | Ebook |
Language: | English |
Published: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (xix, 494 pages) : illustrations |
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Bibliography: | Includes bibliographical references (pages 469-477) and index. |
ISBN: | 111997352X 9781119973522 |