The consumer mind : brand perception and the implication for marketers /

The consumer mind : brand perception and the implication for marketers / Pepe Martinez.

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Bibliographic Details
Main Author: Martinez, Pepe, 1960- (Author)
Format: Ebook
Language:English
Published: London ; Philadelphia : Kogan Page, [2012]
Subjects:
Consumers > Psychology
Neuromarketing
Branding (Marketing)
Marketing > Psychological aspects
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xviii, 179 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0749465719
9780749465711
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Online

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