Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
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Main Authors: | , |
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Format: | Ebook |
Language: | English |
Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2012.
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Subjects: | |
Online Access: | Click here to view this book |
Physical Description: | 1 online resource (vi, 191 pages) : illustrations |
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Bibliography: | Includes bibliographical references (pages 177-180) and index. |
ISBN: | 0203802489 9780203802489 |