Consumer-brand relationships : insights for theory and practice /

Consumer-brand relationships : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.

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Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Fournier, Susan (Editor), Breazeale, Michael, 1964- (Editor), Fetscherin, Marc (Editor)
Format: Ebook
Language:English
Published: London ; New York : Routledge, 2012.
Subjects:
Branding (Marketing)
Customer relations.
Relationship marketing > Research
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xxvi, 424 pages)
Bibliography:Includes bibliographical references and index.
ISBN:0203128796
9780203128794
Availability

Online

Click here to view this book
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