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|a Consumer-brand relationships :
|b insights for theory and practice /
|c edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
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| 264 |
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1 |
|a London ;
|a New York :
|b Routledge,
|c 2012.
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| 300 |
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|a 1 online resource (xxvi, 424 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
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|a Includes bibliographical references and index.
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| 650 |
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|a Branding (Marketing)
|9 332183
|
| 650 |
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|a Customer relations.
|9 316410
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| 650 |
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|a Relationship marketing
|x Research
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| 700 |
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