Marketing : the one-semester introduction /

Marketing : the one-semester introduction / Geoff Lancaster and Paul Reynolds.

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Bibliographic Details
Main Authors: Lancaster, Geoffrey, 1938- (Author), Reynolds, Paul (Author)
Format: Ebook
Language:English
Published: Oxford : Butterworth-Heinemann, 2002.
Subjects:
Marketing.
Industrial management.
Online Access:Click here to view this book
Description
Item Description:Includes index.
Physical Description:1 online resource (v, 436 pages)
ISBN:008049644X
9780080496443
Availability

Online

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