Introduction to marketing concepts /

Introduction to marketing concepts / Graeme Drummond, John Ensor.

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Bibliographic Details
Main Authors: Drummond, Graeme (Author), Ensor, John (Author)
Format: Ebook
Language:English
Published: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005.
Subjects:
Marketing.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xiii, 283 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0080454836
9780080454832
Availability

Online

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