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|a Drummond, Graeme,
|e author.
|9 1065483
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|a Introduction to marketing concepts /
|c Graeme Drummond, John Ensor.
|
| 264 |
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1 |
|a Oxford ;
|a Boston, MA :
|b Elsevier/Butterworth Heinemann,
|c 2005.
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| 300 |
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|a 1 online resource (xiii, 283 pages) :
|b illustrations
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| 336 |
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|a text
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|a Includes bibliographical references and index.
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| 650 |
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|a Marketing.
|9 320436
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|a Ensor, John,
|e author.
|9 1065484
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