Marketing strategy : the difference between marketing and markets / Paul Fifield.
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2007.
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Edition: | Third edition. |
Subjects: | |
Online Access: | Click here to view this book |
Item Description: | Includes index. |
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Physical Description: | 1 online resource (x, 316 pages) : illustrations |
ISBN: | 0080560717 9780080560717 |