Relationship marketing : strategy and implementation /

Relationship marketing : strategy and implementation / Helen Peck [and others].

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Bibliographic Details
Main Author: Peck, Helen (Author)
Corporate Authors: Chartered Institute of Marketing, ProQuest (Firm)
Format: Ebook
Language:English
Published: Oxford ; Boston : Butterworth Heinemann, 1999.
Series:CIM professional.
Subjects:
Relationship marketing
Marketing.
Online Access:Click here to view this book
Description
Item Description:"Published in association with the Chartered Institute of Marketing.".
Series statement on jacket.
Physical Description:1 online resource (xiv, 509 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:0080525156
9780080525150
Availability

Online

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