Global sport marketing : contemporary issues and practice /

Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and André Richelieu.

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Bibliographic Details
Other Authors: Desbordes, Michel (Editor), Richelieu, André (Editor)
Format: Ebook
Language:English
Published: London ; New York : Routledge, 2012.
Series:Routledge research in sport business and management.
Subjects:
Sports and globalization > Cross-cultural studies
Sports > Economic aspects > Cross-cultural studies
Sports > Marketing > Cross-cultural studies
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xiv, 194 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:113645621X
9781136456213
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Online

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