Sage brief guide to marketing ethics.
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| Format: | Ebook |
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| Language: | English |
| Published: |
Los Angeles :
SAGE,
[2012]
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| Subjects: | |
| Online Access: | Click here to view this book |
| Item Description: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
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| Physical Description: | 1 online resource (viii, 218 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1452263914 9781452263915 |