Qualitative research methods for media studies / Bonnie S. Brennen.
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the histo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Routledge,
[2013]
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| Summary: | "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- |
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| Physical Description: | vii, 238 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415890217 9780415890212 0415890225 9780415890229 |