The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns / Bart Weller, Lori Calcott.

Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.

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Bibliographic Details
Main Author: Weller, Bart
Other Authors: Calcott, Lori
Format: Ebook
Language:English
Published: New York, NY : Apress : distributed to the book trade by Springer Science+Business Media, c2012.
Series:Expert's voice in Web development.
Subjects:
Online Access:Springer eBooks
Description
Summary:Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
Item Description:Description based on print version record.
Physical Description:1 electronic document (xx, 368 p.: ill.).
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:1430240156
9781430240150
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