The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns / Bart Weller, Lori Calcott.
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Ebook |
| Language: | English |
| Published: |
New York, NY :
Apress : distributed to the book trade by Springer Science+Business Media,
c2012.
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| Series: | Expert's voice in Web development.
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| Subjects: | |
| Online Access: | Springer eBooks |
MARC
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| 100 | 1 | |a Weller, Bart. | |
| 245 | 1 | 4 | |a The definitive guide to Google AdWords : |b create versatile and powerful marketing and advertising campaigns / |c Bart Weller, Lori Calcott. |
| 260 | |a New York, NY : |b Apress : |b distributed to the book trade by Springer Science+Business Media, |c c2012. | ||
| 300 | |a 1 electronic document (xx, 368 p.: |b ill.). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The expert's voice in Web development | |
| 500 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t SEM and the Google Ecosystem -- |t AdWords in Depth -- |t Marketing with AdWords -- |t Getting Started with AdWords -- |t Local Advertising and Location Targeting -- |t Keyword Strategy -- |t Creating Ads and Landing Pages -- |t The Display Network -- |t Mobile Advertising with AdWords -- |t Account Management and Optimization -- |t Google Analytics and Actionable Data -- |t Testing with Website Optimizer. |
| 520 | |a Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Automated GMD conversion. | ||
| 588 | |a Description based on print version record. | ||
| 630 | 0 | 0 | |a Google AdWords |v Handbooks, manuals, etc. |
| 630 | 0 | 0 | |a Google |9 354400 |
| 650 | 0 | |a Internet advertising. |9 328286 | |
| 650 | 0 | |a Internet marketing. |9 328425 | |
| 700 | 1 | |a Calcott, Lori. | |
| 776 | 0 | 8 | |i Print version: |a Weller, Bart. |t Definitive guide to Google AdWords. |d New York, NY : Apress ; distributed to the book trade by Springer Science+Business Media, c2012 |z 9781430240143 |w (OCoLC)795395712 |
| 830 | 0 | |a Expert's voice in Web development. |9 1069391 | |
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| 907 | |a .b12860785 |b 06-09-21 |c 28-10-15 | ||
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| 999 | |c 1248318 |d 1248318 | ||